Here's a glimpse at 5 SEO and marketing trends for the current year:
1. Stay in touch with the mobile market
Search engine use is coming from online mobile devices more than ever before. It's actually gotten to the point where it has surpassed home based computers. Make sure you don't miss out by not adhering to the new mobile standards.
2. Design your site for the average user
What you find appealing may not necessarily be what your visitors prefer. We'll help you learn what the most popular and successful website structures and formats look like. Your user interface will soon be compatible with the most widely used mobile devices.
3. Google AMP is here to stay
Haven't heard of it yet? That's good because odds are neither have your competitors. Accelerated Mobile Pages is Google's new open source process by which pages can load much faster onto mobile platforms – if they meet the designated requirements. If you save your users' time with faster load pages, then they'll likely pay you back in the form of returned visits.
4. Put your business on the map, so to speak
GPS has had a huge impact on how people locate and choose which businesses they venture to. This is especially the case now that every smartphone has geo-location tracking technology. You're doing yourself a massive disservice if you don't get on board with this new opportunity.
5. Always deliver meaningful information
Keywords can only get you so far. You need to stay relevant for as long as you're around and not desperately grasp for a few 15 minutes of fame. If you learn how to give the kind of quality content people are always looking for then you'll remain relevant in the future.